Volume 63·Number 2·Spring 2013

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ARTICLES

Introduction to the Special Issue: Consumer Behavior Analysis: Behavioral Economics Meets the Marketplace. Gordon R. Foxall and Valdimar Sigurdsson

1. THE ANALYSIS OF PRODUCT AND BRAND PREFERENCE

Matching, Demand, Maximization, and Consumer Choice. Victoria K. Wells and Gordon R. Foxall

Individual Differences in Consumer Buying Patterns: A Behavioral Economic Analysis. Paulo R. Cavalcanti, Jorge M. Oliveira-Castro, and Gordon R. Foxall

An Econometric Examination of the Behavioral Perspective Model in the Context of Norwegian Retailing. Valdimar Sigurdsson, Saeed Kahamseh, Didrik Gunnarsson, Nils Magne Larsen, and Gordon R. Foxall

A Test of the Behavioral Perspective Model in the Context of an E-mail Marketing Experiment. Valdimar Sigurdsson, R. G. Vishnu Menon, Johannes Pall Sigurdarson, Jon Skafti Kristjansson, and Gordon R. Foxall

2. CONTEXTUAL INFLUENCES ON CONSUMER BEHAVIOR

Gambling in the Public Marketplace: Adaptations to Economic Context. Charles A. Lyons

Buy It Now and Pay for It Later: An Experimental Study of Student Credit Card Use. Asle Fagerstrøm and Donald A. Hantula

On Motivating Operations at the Point of Online Purchase Setting. Asle Fagerstrøm and Erik Arntzen

Say–Do Correspondence in Brand Choice: Interaction Effects of Past and Current Contingencies. Rafael Barreiros Porto and Jorge M. Oliveira-Castro

Consumer Behavior Analysis of Fair Trade Coffee: Evidence From Field Research. Jeanine P. Stratton and Matt J. Werner

3. BEYOND CONSUMER CHOICE: THE BEHAVIOR OF THE FIRM

The Marketing Firm: Operant Interpretation of Corporate Behavior. Kevin J. Vella and Gordon R. Foxall


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